How to maximise your promotional opportunities online, post COVID-19
How to maximise your promotional opportunities online, post COVID-19 by Dominic Green, MD, Smart Gift
As a team dedicated to leading, effective software, we’re here to help you create appealing and impactful custom-designed promotions. Let’s work together to make the most of your online opportunities, as you prepare to successfully relaunch your business, post pandemic.
How can we help?
Using our software, you can create vouchers, flash sales and smart customisation to amplify your sales online. Successful promotional tactics put your products and services directly in front of your target audience.
Six top promotional tactics to boost your online sales: 1. Flash sales brilliantly engage your audiences in a particular product or service. Offering limited discounts/stock taps into our natural human instinct to snap up an ‘exclusive deal’. This is a great tactic to promote under-performing product lines/services or out of season stock. 2. Automated re-sales create a compelling reason for your customers to return and repurchase. You can generate unique QR codes or vouchers, which replenish services in a certain timeframe, or activate a membership renewal. Complement this with automated emails, retargeted ads or a subscription model and your customers will never forget you! 3. Multi-purchase options, e.g., deals, money-off vouchers or ‘Buy One Get One Free’ promotions are additional incentives, which successfully promote your products and services and drive sales. 4. Cross sells allow you to team complimentary products or suggest partner services that align with the original purchase, further boosting your sale. 5. Smart customisation enables you to team bestsellers with high margin products and create customised bundles. This creates attractive offers, enticing buyers who feel they’re getting much more for their money. Remember to include at least one high-end product or service to maximise the promotion. 6. Smart automation and retargeting strategies can impact customers not proceeding to checkout. Did you know over half of sales are lost due to cart abandonment, where the shopper fills a cart but doesn't click through to purchase? Consider offering limited discounts on the items that were left, as long as you have the margins to do so.
If you would like to discuss how we can help integrate promotions and vouchers to your platforms, we’d love to hear from you. Please get in touch at: email@example.com